BIOGRAPHY

Dr. Anh Thu Nguyen is an accomplished marketing scholar and educator with over two decades of experience in higher education across Australia, Vietnam, and Canada. Her international teaching background and commitment to sustainability and experiential learning position her as a dynamic contributor to globally engaged academic environments.

At present, Dr. Nguyen is an Associate Professor of Marketing at the Bissett School of Business, Mount Royal University (MRU). As a Senior Fellow of the Higher Education Academy (UK), she is internationally recognized for her leadership in teaching and learning. Prior to joining MRU in 2022, she was a senior faculty member in Marketing and Digital Marketing at RMIT University, a globally recognized leader in applied business education.

Before her academic career, she worked in management roles within property development and hospitality service firms, including AccorHotels, a French multinational hospitality company. She leverages her industry experience and network to bring real-world insights into her courses, enhancing the learning experience for her students. Through authentic assessment projects with local, national and international enterprises such as FrieslandCampina, Nestlé, Unilever, L’Oréal, Lazada, Infini Health, PropZap, Monster Sauce, and IKEA, she provides students with valuable experiential learning opportunities.

Dr. Nguyen designs and delivers industry-relevant courses in marketing and management, leads curriculum innovation, and has received multiple teaching awards for excellence and creativity, such as the Global RMIT University Deputy Vice-Chancellor Education’s Award for Teaching Innovation in 2018, Teaching Commendations for Authentic Assessment Practices from RMIT University College of Business and Law in 2018, and RMIT University Vietnam Award for Excellence in Learning and Teaching in 2016. Her commitment to nurturing talent is evidenced by her coaching of students in many international business and marketing competitions, including the L’Oréal Brandstorm, and the International Hult Prize.

Dr. Nguyen is an active researcher with interests in marketing, consumer behaviour, eco-friendly packaging, sustainability education, and experiential learning. She has published her works in field-leading research outlets, including Journal of Cleaner Production, Environmental Education Research, Cleaner and Responsible Consumption, Tourism Recreation Research, Environmental Challenges and Springer.

PROFESSIONAL ACCOMPLISHMENTS

Awards and Recognition
2025 Nominee for the Leadership in Teaching and Learning Award, Department of Entrepreneurship, Marketing and Social Innovation, Mount Royal University
2024 Nominee for the Research and Scholarship Excellence Award, Department of Entrepreneurship, Marketing and Social Innovation, Mount Royal University
2024 Certificate of Contribution in Reviewing, Journal of Cleaner Production
2021 Senior Fellow, Higher Education Academy (UK)
2021 Certificate of Contribution in Reviewing, Journal of Cleaner Production
2021 RMIT University Outstanding faculty member
2020 Fellow, Higher Education Academy (UK)
2020 RMIT University Outstanding faculty member
2019 Certificate of Contribution in Reviewing, Journal of Cleaner Production
2018 RMIT University Global Deputy Vice-Chancellor Education’s Award for Teaching Innovation
2018 RMIT University, College of Business Teaching Commendation for Courage
2018 RMIT University Outstanding faculty member
2018 Finalist, RMIT University Global Three-minute Thesis competition
2018 Winner, RMIT University Vietnam Three-minute Thesis competition
2018 Certificate of Outstanding Contribution in Reviewing, Journal of Cleaner Production
2017 RMIT University Outstanding faculty member
2017 International Society for Scholarship of Teaching and Learning Emerging Scholars
2016 RMIT University Vietnam Award for Excellence in Learning and Teaching
2016 RMIT University Outstanding faculty member
2015 RMIT University Vietnam, Centre of Business and Management Excellent Teaching Award
2012-2017 Higher Degree Research Scholarship Award (PhD), RMIT University, Melbourne, Australia
2000-2002 Australian Development Scholarship Award (MBA), University of Technology Sydney, Sydney, Australia

Teaching experience
Digital marketing communication, Services marketing, Global branding, International marketing, Strategic marketing, Managing marketing relationships, Marketing principles, Introduction to marketing, Marketing management, Consumer psychology and behaviour, Buyer behaviour, Organizational Behaviour, Business Enterprise, Business Frameworks, MBA Managing Relationships, MBA Marketing Management.

RESEARCH AND SCHOLARLY WORK
Research interests
Marketing, Consumer behaviour, Eco-friendly packaging, Sustainability education, Scholarship of teaching and learning – Experiential learning, Value co-creation

Selected Publications

Nguyen, A. T., Latapí, M., Kemper, A. J., Berger, P., & Lam, H. (2025). Sustainability and sustainable development goals in business higher education research: A systematic literature review. Environmental Education Research. 1-28.

Nguyen, A. T. Berger, P., & Field, E. (2025). More green thoughts than actions: Insights from marketing instructors at a Canadian university. Cleaner and Responsible Consumption, Special issue: Eduruption: The disruptive potential of education for transforming consumerism

Field, E., Berger, P., Lee, D., Strutt, C., & Nguyen, A. T. (2024). Knowledge, urgency and agency: Reflections on climate change education course outcomes. Environmental Education Research.

Nguyen, A. T., Nguyen, N., Phung, P., & Yến-Khanh, N. (2023). Residents’ waste management practices in a developing country: A social practice theory analysis. Environmental Challenges, 13, 100770.

Field, E., Spiropoulos, G., Nguyen, A. T., & Grewal, R. (2023). Climate change education within Canada’s regional curricula: A systematic review of gaps and opportunities. Canadian Journal of Educational Administration and Policy, 202, 155-184.

Nguyen, A. T., Pansuwong, W., & McClelland, R. (2021). Exploring residents' support for integrated casino resort development: A new gaming destination in Vietnam. Tourism Recreation Research, 48(2), 250-267. 

Nguyen, A. T., Yến-Khanh, N., & Thuan, N. H. (2021). Consumers’ purchase intention and willingness to pay for eco-friendly packaging in Vietnam. In S.S. Muthu (Ed.), Sustainable Packaging: Environmental footprints and eco-design of products and processes (pp. 289-323). Springer, Singapore. 

Nguyen, A. T., Parker, L., Brennan, L., & Lockrey, S. (2020). A consumer definition of eco-friendly packaging. Journal of Cleaner Production, 252, 1-11. 

Nguyen, A. T., McClelland, R., Pansuwong, W., Nguyen, T. H. G. and Phung, T. P. (2018). Exploring residents’ perceptions towards integrated resorts with casino tourism: The case of Grand Ho Tram Strip of Vietnam. Travel and Tourism Research Association Asia-Pacific Chapter Conference 2018 Proceedings. 

Peer-reviewed conference presentations

Field, E., Berger, P., Nguyen, A. T., Drewes, A., & Howlett, S. (2025). K-12 educational policy and practice in an age of climate uncertainty: an overview of Canadian teacher practices and school board climate policies. Canadian Society for the Study of Education CSSE’s 53^rd annual conference 2025, June 10.

Nguyen, A. T. (2023). Sustainability integration in business and marketing education: A literature review. European Roundtable on Sustainable Consumption and Production conference proceedings, Wageningen, the Netherlands, July 5-8, 2023.

Field, E., Berger, P., Drewes, A., Nguyen, A. T., & Howlett, S. (2023). A panel session on Exploring climate change teaching strategies: Emergent trends and typologies of practice. North American Association for Environmental Education NAAEE Research Symposium 2023, October 12.

Field, E., Howlett, S., Drewes, A., Nguyen, A. T., & Berger, P. (2023). Exploring climate change teaching strategies: Emergent trends and typology of practice. North American Association for Environmental Education (NAAEE) Annual Research Symposium, October 12, 2023.

Howlett, S. Field, E., Berger, P., Drewes, A., Nguyen, A. T. (2023). Teacher practices of addressing complex climate emotions in Canadian classrooms. Environmental and Sustainability Education in Teacher Education May 26, 2023, Toronto, Canada.

Berger, P., Field, E., Drewes, A., Nguyen, A. T., Howlett, S. (2023). Any climate activist teachers out there?. Environmental and Sustainability Education in Teacher Education May 26, 2023, Toronto, Canada.

Nguyen, A. T. (2022) A real case of innovative authentic assessment during the pandemic. Applied Learning Conference Proceedings, Singapore 2022, January 20-21, 2022. 

Nguyen, A. T. (2020). Work-integrated learning in industry-based project assessment: Perceived effects on students’ problem-solving skills and course satisfaction. Applied Learning Conference Singapore 2020, January 30-31, 2020, Singapore.

Nguyen, A.T. (2019). Will consumers be attracted to eco-friendly packaging the way manufacturers want to: A case study of packaged food products in Vietnam. the 19th European Roundtable on Sustainable Consumption and Production ERSCP Conference 2019, October 15-18, 2019, Barcelona, Spain. 

Nguyen, A. T. (2018). Proposing an integrative model of green purchase intention: A conceptual paper, American Marketing Association, 2018 Summer AMA Academic Conference, August 10-12, 2018, Boston, Massachusetts, the USA. 

Nguyen, A. T., McClelland, R., Pansuwong, W., Nguyen, T. H. G. and Phung, T. P. (2018). Exploring residents’ perceptions towards integrated resorts with casino tourism: The case of Grand Ho Tram Strip of Vietnam. Travel and Tourism Research Association Asia-Pacific Chapter Conference 2018, December 18, 2018, Ho Chi Minh City, Vietnam. 

Nguyen, A. T. (2017). Exploring consumer perceptions of environmental packaging in the context of an emerging market, American Marketing Association, 2017 Winter AMA Academic Conference, February 17-19, 2017, Orlando, Florida, the USA. 

Nguyen, A. T. (2017). Antecedents of consumer purchase intention for packaged food products with regard to environmental packaging: Evidence from an emerging market, the 18th European Roundtable on Sustainable Consumption and Production ERSCP Conference 2017, October 1-5, 2017, Skiathos, Greece.

Teaching and Research Grants / Projects

2025 Mount Royal University Institute of Teaching and Learning, Program Launching Stipend (CAD1,500). Students’ perceptions towards value co-creation through experiential learning projects: An exploratory qualitative study in a relationship marketing course (Principal Investigator)

2025-2026 Reassigned Time from List A Funding Winter 2026 - competitive, Faculty of Business, Communication Studies and Aviation, Mount Royal University

2024-2025 Reassigned Time from List A Funding Fall 2024 - competitive, Faculty of Business and Communication Studies, Mount Royal University

2024 Mount Royal University Internal Grant (SSHRC Explore Grant – CAD7,000). Sustainability and SDGs in marketing education: Insights from marketing instructors in Canada (Principal Investigator)

2023 Bissett School of Business, Faculty Development Funding (CAD3,000), Mount Royal University. Research presentation at European Roundtable on Sustainable Consumption & Production 2023 in Wageningen, the Netherlands. Sustainability and SDGs in business education: A systematic review

2023-2024 Faculty Start-up Fund (CAD5,000), Faculty of Business and Communication Studies, Mount Royal University. A systematic review of sustainability and SDGs in business education (Principal Investigator)

2023-2024 Faculty of Business and Communication Studies, Mount Royal University. What does “Sustainability” mean for students and teachers at the World Maritime University? What are the implications for the industry from an organizational behavior perspective? (Co-Investigator)

2023-2024 Reassigned Time from List A Funding Fall 2023 - competitive, Faculty of Business and Communication Studies, Mount Royal University

2021-2023 Insight Development Grants Social Sciences and Humanities Research Council Canada SSHRC (CAD52,746). Educational policy and practice in an age of climate change uncertainty (Co-Investigator)

2022-2023 RMIT University Vietnam Research Grant Tier 2 (VND equivalent to USD18,500). Implementing and evaluating the SDGs in higher education curricula in Vietnam (Co-Investigator) 

2022 RMIT University Vietnam Research Grant Tier 1 (VND equivalent to USD8,500). Perceptions and reactions towards work from home during the COVID-19 pandemic: Perspectives from social media users, employees, and HR personnel (Principal Investigator) 

2019 Pacific Environment and Resource Centre (USA) - Sponsorship Agreement with RMIT University (USD14,580). Building Vietnam’s zero waste movement through coastal strongholds (Principal Investigator) 

2018 RMIT Vietnam Research Grant (USD5,506). Exploring local support for integrated casino resorts (Principal Investigator) 

2018 Global RMIT University Vice-Chancellor Education’s Award for Teaching Innovation (Teaching Award AUD5,000) 

2018 RMIT University Vietnam – 3M Thesis Winner (Research Award USD1,000) 

2017 RMIT University Global High Degree Research Travel Grant (AUD2,000). 18th European Roundtable on Sustainable Consumption and Production ERSCP Conference 2017, Skiathos, Greece – Towards the GREEner challenge and evolution in the framework of the Circular Economy.

2017 International Society for Scholarship of Teaching and Learning Emerging Scholars’ Fund

2016 RMIT University Vietnam Teaching Award (Teaching grant USD3,000) 

2015 RMIT University Vietnam Research Grant (USD6,654). Antecedents of consumer purchase intention for eco-friendly packaged food products (Primary Investigator)  

2014 RMIT University Vietnam Research Grant (USD2,588). Exploring consumer perceptions of eco-friendly packaging (Primary Investigator) 

Community and University Service

Dr. Anh Thu Nguyen's dedication to service and academic leadership is evident through her active involvement in various committees and roles both at MRU and RMIT University.

At MRU, she served as an elected member of the university's General Faculties Council and on key committees such as the Academic Standards Committee and the Faculty Development Committee in 2023-2024. Additionally, her contributions extended to department-level responsibilities, including the Department Tenure Committee and the Department Hiring Committees in 2023-2024. In the academic year 2024-2025, she continued her service on committees such as the Bissett Student Showcase Committee, the Department Tenure Committee, and the President’s Scholarship Committee. In 2025, she started to serve as one of the faculty advisors in the relaunch of the ENACTUS club at MRU.

During her tenure at RMIT University, Dr. Nguyen was actively engaged in various capacities, including serving on department hiring committees (2003-2013), the Marketing Program Review Committee (2020-2021), and the Centre of Business and Management Research Committee (2015-2017). She demonstrated leadership by serving as the Business Discipline Head (2003-2006) and Acting Digital Marketing Discipline Lead (2019). Furthermore, she played a significant role in special task forces focused on teaching and learning initiatives, such as Project Rewire in 2017, which involved the migration and adoption of Canvas as a new learning management platform. She also contributed to mentoring programs for teaching award applicants and Higher Education Academy (HEA) fellowship applicants from 2018 to 2021. Notably, she served as a Career Mentor to RMIT graduates in multiple years, reflecting her commitment to supporting the professional development of students beyond their academic studies.

Professional Affiliations and Scholarly Service

Senior Fellow, the Higher Education Academy (Advance HE UK)

Member, American Marketing Association (AMA), Consumer Behaviour Special Interest Group -   Marketing Education Special Interest Group

Member, European Roundtable on Sustainable Consumption & Production (ERSCP)

Member, Sustainable Consumption Research and Action Initiative (Global-SCORAI)

Member, North American Association for Environmental Education (NAAEE)

Reviewer, Journal of Cleaner Production (JCLP)

Reviewer, Tourism Recreation Research (TRR)

Reviewer, Journal of Environment and Development (JED)

Reviewer, Sustainability: Practice, Science and Policy

Reviewer, International Review on Public and Nonprofit Marketing 

Reviewer, Grant Proposals 2024, National Science Centre, Poland

LinkedIn Profile: www.linkedin.com/in/nguyenathu