BIOGRAPHY

Dr. Anh Thu Nguyen is an accomplished marketing scholar and educator with more than two decades of experience in higher education across Australia, Vietnam, and Canada. Her work brings together marketing, sustainability, consumer behaviour, and experiential learning, with a particular focus on sustainability education, sustainable consumption, marketing education, value co-creation, and innovative approaches to connecting students with real-world business challenges.

Dr. Nguyen is an Associate Professor of Marketing at the Bissett School of Business, Mount Royal University (MRU), and a Senior Fellow of the Higher Education Academy (Advance HE), UK—an internationally recognised distinction for leadership and contribution to teaching and learning in higher education. Prior to joining MRU in 2022, she spent more than 20 years at RMIT University Vietnam, where she held senior academic and leadership positions in Marketing and Digital Marketing, including Business Discipline Head and Acting Digital Marketing Discipline Lead.

Dr. Nguyen’s research examines how marketing and business education can contribute to more sustainable consumption and social change. Her research interests include sustainability education, sustainable consumption, marketing education, experiential learning, value co-creation, consumer behaviour, and eco-friendly packaging. Her work has been published in journals including Journal of Cleaner Production, Environmental Education Research, International Journal of Management Education, Environmental Challenges, and Cleaner and Responsible Consumption, and she regularly presents her research at national and international peer-reviewed conferences.

Her extensive industry and business experience has enabled her to develop strong relationships with national and international organisations and integrate these relationships into authentic, industry-engaged learning. Her teaching collaborations and projects have involved organisations including FrieslandCampina, Nestlé, Unilever, L’Oréal, Lazada, Pizza 4P’s, Victoria Hotels and Resorts, and IKEA. She has also coached students competing in national and international competitions, including the L’Oréal Brandstorm and the Hult Prize.

Her teaching innovation has been recognised through the RMIT University Global Deputy Vice-Chancellor Education’s Award for Teaching Innovation (2018) and the RMIT Vietnam Award for Excellence in Learning and Teaching (2016), alongside multiple RMIT University Outstanding Faculty Member recognitions. At MRU, she continues to contribute to teaching innovation, curriculum development, experiential learning, sustainability education, and faculty development. She also serves on the Executive Board of SCORAI-Global and as an elected member of MRU’s General Faculties Council.

PROFESSIONAL ACCOMPLISHMENTS

Awards and Recognition

2026 Nominee for the MRU Innovative Pedagogies Award, Department of Innovation and Marketing, Mount Royal University
2025 Nominee for the MRU Leadership in Teaching and Learning Award, Department of Entrepreneurship, Marketing and Social Innovation, Mount Royal University
2024 Nominee for the Research and Scholarship Excellence Award, Department of Entrepreneurship, Marketing and Social Innovation, Mount Royal University
2021 Senior Fellow, Higher Education Academy (UK) 
2021 RMIT University Outstanding faculty member
2020 Fellow, Higher Education Academy (UK) 
2020 RMIT University Outstanding faculty member
2018 RMIT University Global Deputy Vice-Chancellor Education’s Award for Teaching Innovation
2018 RMIT University, College of Business Teaching Commendation for Courage
2018 RMIT University Outstanding faculty member
2018 Finalist, RMIT University Global Three Minute Thesis competition
2018 Winner, RMIT University Vietnam Three Minute Thesis competition
2017 RMIT University Outstanding faculty member
2017 International Society for Scholarship of Teaching and Learning Emerging Scholars Fund
2016 RMIT University Vietnam Award for Excellence in Learning and Teaching 
2016 RMIT University Outstanding faculty member 
2015 RMIT University Vietnam, Centre of Business and Management Excellent Teaching Award
2012-2017 Higher Degree Research Scholarship Award (PhD), RMIT University, Melbourne, Australia
2000-2002 Australian Development Scholarship Award (MBA), University of Technology Sydney, Sydney,
Australia

TEACHING AREAS

Digital marketing communication, Service quality, Services marketing, Global branding, International marketing, Strategic marketing, Managing marketing relationships, Marketing principles, Introduction to marketing, Consumer psychology and behaviour, Buyer behaviour, Organizational Behaviour, Business Enterprise, Business Frameworks, MBA Managing Relationships, MBA Marketing Management

RESEARCH AND SCHOLARLY WORK

Research interests

Sustainability education, sustainable consumption, marketing education, experiential learning, value co-creation, consumer behaviour, eco-friendly packaging, and sustainable marketing.

Selected Publications

Nguyen, A. T., Finch, D., Latapí, M., Weber, V., & Dorland, A-M. (2026). Value creation in management education: A systematic review and pedagogical framework. International Journal of Management Education, 24(3), 101453.

Berger, P., Field, E., Howlett, S., Nguyen, A. T., & Drewes, A. (2026). ‘The world is under threat and we had best get a move on’: Canadian climate activist teachers. Canadian Journal of Environmental Education, 27, 158-179.

Nguyen, A. T., Latapí, M., Kemper, A. J., Berger, P., & Lam, H. (2025). Sustainability and sustainable development goals in business higher education research: A systematic literature review. Environmental Education Research, 31(8), 1721-1750.

Nguyen, A. T., Berger, P., & Field, E. (2025). More green thoughts than actions: Insights from marketing instructors at a Canadian university. Cleaner and Responsible Consumption, Special issue: Eduruption: The disruptive potential of education for transforming consumerism, 16, 100257.

Field, E., Berger, P., Lee, D., Strutt, C., & Nguyen, A. T. (2024). Knowledge, urgency and agency: Reflections on climate change education course outcomes. Environmental Education Research. 30(11), 2108–2130.

Nguyen, A. T., Nguyen, N., Phung, P., & Yến-Khanh, N. (2023). Residents’ waste management practices in a developing country: A social practice theory analysis. Environmental Challenges, 13, 100770.

Field, E., Spiropoulos, G., Nguyen, A. T., & Grewal, R. (2023). Climate change education within Canada’s regional curricula: A systematic review of gaps and opportunities. Canadian Journal of Educational Administration and Policy, 202, 155-184.

Nguyen, A. T., Pansuwong, W., & McClelland, R. (2021). Exploring residents' support for integrated casino resort development: A new gaming destination in Vietnam. Tourism Recreation Research, 48(2), 250-267. 

Nguyen, A. T., Yến-Khanh, N., & Thuan, N. H. (2021). Consumers’ purchase intention and willingness to pay for eco-friendly packaging in Vietnam. In S.S. Muthu (Ed.), Sustainable Packaging: Environmental footprints and eco-design of products and processes (pp. 289-323). Springer, Singapore. 

Nguyen, A. T., Parker, L., Brennan, L., & Lockrey, S. (2020). A consumer definition of eco-friendly packaging. Journal of Cleaner Production, 252, 1-11.

Peer-reviewed conference presentations

Dr. Nguyen regularly presents her research at national and international conferences in marketing, sustainability, sustainable consumption, environmental education, and higher education. Selected conference presentations include:

• SCORAI Global Conference – São Paulo, Brazil (2026)
• Administrative Sciences Association of Canada (ASAC) Conference – Calgary, Canada (2026)
• International Society for the Scholarship of Teaching and Learning (ISSoTL) Conference –Saskatoon, Canada (2026)
• European Roundtable on Sustainable Consumption and Production (ERSCP) Conference –Prague, Czech Republic (2025)
• Canadian Society for the Study of Education (CSSE) Annual Conference (2025)
• North American Association for Environmental Education (NAAEE) Research Symposium (2023)
• Environmental and Sustainability Education in Teacher Education Conference – Toronto, Canada (2023)
• European Roundtable on Sustainable Consumption and Production (ERSCP) Conference – Wageningen, Netherlands (2023)
• Applied Learning Conference – Singapore (2022; 2020)
• European Roundtable on Sustainable Consumption and Production (ERSCP) Conference – Barcelona, Spain (2019)
• American Marketing Association (AMA) Summer Academic Conference – Boston, USA (2018)
• Travel and Tourism Research Association Asia-Pacific Chapter Conference – Ho Chi Minh City, Vietnam (2018)
• American Marketing Association (AMA) Winter Academic Conference – Orlando, USA (2017)
• European Roundtable on Sustainable Consumption and Production (ERSCP) Conference –Skiathos, Greece (2017)

Teaching and Research Grants / Projects

Dr. Nguyen has contributed to and secured more than CAD $170,000 in competitive internal and external funding and awards that support research and teaching innovation in sustainability, sustainable consumption, marketing education, experiential learning, and climate change education.

Recent projects include “Good Life on a Small Footprint: A Cross-Country Analysis”, sustainability and SDGs in marketing education, value co-creation through experiential learning, and sustainability and SDGs in business higher education. She has also contributed as a co-investigator to a SSHRC Insight Development Grant (CAD 52,746) examining educational policy and practice in an age of climate change uncertainty.

Community and University Service

Dr. Nguyen contributes to academic governance, faculty development, student engagement, and professional service at both MRU and internationally.

At MRU, she currently serves as an elected member of the General Faculties Council (GFC) (2026–2029). Her university service includes the GFC, Academic Standards Committee, Faculty Development Committee, Department Tenure Committee, Department Academic Hiring Committees,
Bissett Student Showcase Committee, and President's Scholarship Committee. She has also supported student development as a faculty mentor for the Catamount Fellowship Program, MRU Institute of Community Prosperity.

At RMIT University Vietnam, she served in academic leadership and governance roles including Business Discipline Head, Acting Digital Marketing Discipline Lead, department hiring committees, program review, research committees, and teaching and learning initiatives. She also contributed to mentoring programs for teaching award and Higher Education Academy fellowship applicants and served as a career mentor to RMIT graduates.

Leadership and Editorial Service

Editorial Board Member, Journal of Environment and Development
Executive Board Member, Sustainable Consumption Research and Action Initiative SCORAI-Global
Track Chair, Consumer Behaviour, Marketing Management Association Spring 2027 Virtual Conference

Professional Affiliations 

Member, American Marketing Association (AMA), Consumer Behaviour and Marketing Education
Member, European Roundtable on Sustainable Consumption & Production (ERSCP)
Member, Sustainable Consumption Research and Action Initiative (SCORAI-Global)
Member, North American Association for Environmental Education (NAAEE)
Member, Academy of Marketing Science (AMS)

 

Peer Review Service

Reviewer, Journal of Cleaner Production (JCLP)
Reviewer, Tourism Recreation Research (TRR)
Reviewer, Environmental Education Research
Reviewer, Journal of Environment and Development (JED)
Reviewer, Sustainability: Practice, Science and Policy
Reviewer, International Review on Public and Nonprofit Marketing 
Reviewer, Grant Proposals 2024, National Science Centre, Poland
Reviewer, Sustainable Development