BIOGRAPHY

Dr. Gini Weber is an Assistant Professor in the Bissett School of Business at Mount Royal University. Gini completed their PhD in Marketing at the University of Alberta and has a Graduate Certificate in Higher Education (Learning & Teaching) from Deakin University. They are a Higher Academic Fellow (FHEA) and an award-winning educator with over a decade of teaching experience across Canada and Australia. They are passionate about marketing education and experiential learning, and take special interest in topics such as sustainability, marketing communications, and consumer psychology.

Gini’s research focuses on consumer and societal well-being. This includes research on online outrage and polarization, on harms in transformative services, and on sustainability in marketing, including both greenwashing and consumers’ environmental behaviours.

PROFESSIONAL ACCOMPLISHMENTS

Certifications, Awards, and Credentials

Higher Education Academic Fellow (FHEA), UK Higher Education Standards Framework
The Medhi Taghian Award for Teaching Excellence, Deakin University
Carbon Literacy Certification, Carbon Literacy Trust

Teaching Experience

• Fundamentals to Branding
• Fundamentals to Marketing
• Integrated Marketing Communications
• Consumer Behaviour
• Quantitative Research Methods

RESEARCH AND SCHOLARLY WORK

Research Interests

• Consumer and societal wellbeing 
• Consumers' sustainable behaviour and decision making
• Social media and word of mouth 

Selected Publications

Rotman, Jeff, Virginia Weber, Andrew Perkins and Americus Reed II (2026 forthcoming). “Beyond Moral Outrage: The Role of the Ingroup in Online Condemnations,” Psychology & Marketing (ABDC A), forthcoming and preprint available online at DOI 10.1002/mar.70040

Polonsky, Michael, Jeff Rotman, Virginia Weber and Prashant Kumar (2024). “How Meaningless and Substantive Green Claims Jointly Determine Product Environmental Perceptions,” International Journal of Advertising (ABDC A), 44(3), 396-427. DOI 10.1080/02650487.2024.2377503

Polonsky, Michael, Virginia Weber, Nichola Robertson, and Lucie Ozanne (2024). “A Framework of Foreseen and Unforeseen Harms in Transformative Service Systems,” Journal of Service Research (ABDC A*). DOI 10.1177/10946705241287833