Innovation & Entrepreneurship

Concentration in Innovation and Entrepreneurship

The concentration in Innovation and Entrepreneurship is designed to graduate curious and entrepreneurial minds who are innovative drivers of business development in dynamic, growth oriented companies that they join or start. This experiential program will go beyond teaching mind-set and business models, to executing product and business development strategies for the commercialization of innovative ideas. The Entrepreneurship concentration prepares graduates to either join an organization in a customer-facing role with unlimited potential or start their own business.

In addition to supporting students to start their own ventures following graduation, the Entrepreneurship concentration prepares graduates for careers across small and medium growth oriented enterprises in a variety of positions including: business development, sales, product development and product management.

The Entrepreneurship concentration focuses on the creation of social and economic value by developing core capabilities of idea generation, opportunity recognition, sales, business development and product management. Entrepreneurship students will learn to shape entrepreneurial opportunities, assess financial feasibility, develop a unique business model, while living an entrepreneurial experience.

This experience includes forming teams, constructing business models, talking with customers and users, assessing feasibility, while launching a new venture or initiative. The skills and competencies gained in an Entrepreneurship concentration are vital for the success of any business or organization. The concentration also provides customized paths for students wishing to specialize in venture creation or intrapreneurship.

• You want to work for a dynamic, growth-oriented company that values innovative employees
• You want to understand all aspects of a business
• You want to learn to spot opportunities and to build a problem solving mindset
• You want to build a valuable network of professionals and peers
• You want to leave your mark on the world and possibly start your own venture

*Please consult the Mount Royal University site or your Academic Adviser regarding full program requirements.