Young professional presents to a room full of other professionals.

Marketing

Bachelor of Business Administration (BBA)

4 years

Learn how to apply

Program highlights

Honours stream

Co-operative education


Specialize in a minor — tailor your degree to fit your specific career goals.

Graduate with work experience ― complete your co-curricular professional portfolio and enrol in co-op to graduate with practical experience in your field of study.

Research opportunities — pursue impactful scholarly research to benefit our communities, backed by the reputation of the Bissett School of Business.

International opportunities — study abroad, attend a field school or work internationally to gain valuable worldwide experience.

 

Professional marketers navigate the dynamic world of brands, evolving stakeholder attitudes, media industry transformation, design trends, competitor innovation and global economic shifts. You could guide the strategic creative direction of large corporations or help start-ups build a business identity from the ground up. Gain the knowledge needed to become a marketing professional who can effectively blend insight, strategy and creativity to help bring extraordinary products, services and campaigns to the marketplace.

Career possibilities

  • Brand manager
  • Marketing analyst
  • Social media coordinator
  • Digital marketing specialist
  • Sales manager
  • Business development manager
  • Content marketing lead
  • Product marketing manager

Admission requirements and costs

NOTE: All applicants apply to the General Management major and can declare another major in their second year of the program.

Curriculum and courses

Questions?

Information about program offerings, admission requirements and the application process can be answered by an admissions and recruitment specialist.

Contact us
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Students from Calgary and around the world consistently rank Mount Royal among Canada's best universities for quality of teaching and overall educational experience. Learn more about why you belong here.

Photo of an young person working alone at home.

The solopreneur cycle

Student research identifies the key to success in a gig economy.

Alumna Anna Kennedy

Marketing alumna's career takes off

Co-op experience helped Anna Kennedy land job with WestJet.

Photo of Professor David Finch, PhD.

Professional experience benefits marketing grads

Marketing program keeps up with fast-changing industry.

Take the next steps to become a Mount Royal student

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Bissett School of Business

Mount Royal is pleased to offer seven Bachelor of Business Administration degrees, including majors in General Management, Accounting, Finance, Human Resources, International Business, Marketing, Supply Chain Management and a diploma in Aviation.

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