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Bachelor of Business Administration (BBA)

4 years

Learn how to apply

Program highlights

Honours stream

Co-operative education

Specialize in a minor — tailor your degree to fit your specific career goals.

Graduate with work experience ― complete your co-curricular professional portfolio and enrol in co-op to graduate with practical experience in your field of study.

Research opportunities — pursue impactful scholarly research to benefit our communities, backed by the reputation of the Bissett School of Business.

International opportunities — study abroad, attend a field school or work internationally to gain valuable worldwide experience.


Professional marketers navigate the dynamic world of brands, evolving stakeholder attitudes, media industry transformation, design trends, competitive innovation and global social trends. You could guide the strategic creative direction of large corporations or help start-ups build a business identity from the ground up. Gain the knowledge needed to become a marketing professional who can effectively blend insight, strategy and creativity to help bring extraordinary products, services and campaigns to the marketplace.

Career possibilities

  • Brand manager
  • Marketing analyst
  • Content marketing lead
  • Digital marketing specialist
  • Account manager
  • Sales manager
  • Business development manager
  • Product marketing manager

Admission requirements and costs

NOTE: All applicants apply to the General Management major and can declare another major in their second year of the program.

Curriculum and courses


Information about program offerings, admission requirements and the application process can be answered by an admissions and recruitment specialist.

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Be bold.

Be inquisitive.

Be transformed.

Discover everything you need to know about becoming an MRU student.

Study at MRU


Photo of an young person working alone at home.

The solopreneur cycle

Student research identifies the key to success in a gig economy.

Alumna Anna Kennedy

Marketing alumna's career takes off

Co-op experience helped Anna Kennedy land job with WestJet.

Photo of Professor David Finch, PhD.

Professional experience benefits marketing grads

Marketing program keeps up with fast-changing industry.

Take the next steps to become a Mount Royal student

Application process Sign up for an info session
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Bissett School of Business

Mount Royal is pleased to offer seven Bachelor of Business Administration degrees, including majors in General Management, Accounting, Finance, Human Resources, International Business, Marketing, Supply Chain Management, a Bachelor of Aviation Management and a diploma in Aviation.

Learn more

Virtual Information Sessions

Select a session that suits you. Choose from general information, specific by program, drop in Q&A, or attend an Indigenous or international student session.