Young professional presents to a room full of other professionals.

Marketing

Bachelor of Business Administration (BBA)

4 years

Learn how to apply

Program highlights

Honours program

Co-operative education


Specialize in a minor — tailor your degree to fit your specific career goals.

Graduate with work experience ― complete your co-curricular professional portfolio and enrol in co-op to graduate with practical experience in your field of study.

Research opportunities — pursue impactful scholarly research to benefit our communities, backed by the reputation of the Bissett School of Business.

International opportunities — study abroad, attend a field school or work internationally to gain valuable worldwide experience.

Professional marketers navigate the dynamic world of brands, evolving stakeholder attitudes, media industry transformation, design trends, competitor innovation and global economic shifts. You could guide the strategic creative direction of large corporations or build a business identity from the ground up with start-ups. Gain the knowledge needed to become a marketing professional who can effectively blend insight, strategy and creativity to help bring extraordinary products, services and campaigns to the marketplace.

Career possibilities

  • Brand Manager
  • Social Media Coordinator
  • Director of Consumer Insights
  • Manager of Community Relations
  • Director of Sales
  • Director of Business Development
  • Channel Manager
  • Product Marketing Manager

Admission requirements and costs

Curriculum and courses

Questions?

Information about program offerings, admission requirements and the application process can be answered by a recruitment officer.

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Students from Calgary and around the world consistently rank Mount Royal among Canada's best universities for quality of teaching and overall educational experience. Learn more about why you belong here.

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The solopreneur cycle

Student research identifies the key to success in a gig economy.

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Alumni classroom takeover

Alumni Tyler Massie returns to Mount Royal to instruct his most meaningful course.

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Strong demand for programs

Despite the impacts of COVID-19, the demand for MRU’s business programs remains strong.

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Bissett School of Business

Mount Royal is pleased to offer seven Bachelor of Business Administration degrees, including majors in General Management, Accounting, Finance, Human Resources, International Business, Marketing, Supply Chain Management and a diploma in Aviation.

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