Program highlights
Honours program
Co-operative education
Specialize in a minor — tailor your degree to fit your specific career goals.
Graduate with work experience ― complete your co-curricular professional portfolio and enrol in co-op to graduate with practical experience in your field of study.
Research opportunities — pursue impactful scholarly research to benefit our communities, backed by the reputation of the Bissett School of Business.
International opportunities — study abroad, attend a field school or work internationally to gain valuable worldwide experience.
JOIN THE MRU Marketing Students Society
Professional marketers navigate the dynamic world of brands, evolving stakeholder attitudes, media industry transformation, design trends, competitor innovation and global economic shifts. You could guide the strategic creative direction of large corporations or build a business identity from the ground up with start-ups. Gain the knowledge needed to become a marketing professional who can effectively blend insight, strategy and creativity to help bring extraordinary products, services and campaigns to the marketplace.
Career possibilities
- Brand Manager
- Social Media Coordinator
- Director of Consumer Insights
- Manager of Community Relations
- Director of Sales
- Director of Business Development
- Channel Manager
- Product Marketing Manager
Admission requirements and costs
NOTE: All applicants apply to the General Management major and can declare another major in their second year of the program.
Curriculum and courses
Questions?
Information about program offerings, admission requirements and the application process can be answered by an admissions and recruitment specialist.
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Why MRU?
Students from Calgary and around the world consistently rank Mount Royal among Canada's best universities for quality of teaching and overall educational experience. Learn more about why you belong here.
Leading the way in brand storytelling
Alumni Tyler Massie credits MRU for his company's success.
Professional experience benefits marketing grads
Marketing program keeps up with fast-changing industry.
Bissett School of Business
Mount Royal is pleased to offer seven Bachelor of Business Administration degrees, including majors in General Management, Accounting, Finance, Human Resources, International Business, Marketing, Supply Chain Management and a diploma in Aviation.
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